In reality, this is very dependent on your target country.
As a handy reminder, handsets can only reply to messages sent from a number. Recipients simply can’t reply if the message is sent from a brand.
The majority of networks with heavy filtering prefer messages to be sent from a brand only. In this scenario, your messages will be one-way only.
Conversely, a handful of countries, such as the United States, Canada & New Zealand require you to send from an approved number. In these cases, your messages will be sent from a localised replyable number and any responses to your messages will be displayed in your FireText account.
If sending to many countries, do not plan entirely for responses to your campaign.
Choose a suitable call-to-action by providing a link or number in your message content.
Make it clear in the message content who it’s from. It’s known for some networks to change your brand to something very generic.
Check out our guide on ‘How much does it cost to send SMS internationally?' for more information on countries where there is the option to send from an approved number.